Allah’s Sacred Sneakers

Andelino's Weblog

Once again, Nike Inc. is facing pressure to recall one of its leading brands of “Allah Sneakers” after a Muslim customer launched an “online” petition alleging the “design on its sole” resembles the Arabic word for “Allah.”

Nike said in a statement the logo was a stylized representation of the “Air Max” trademark. “Any other perceived meaning or representation is unintentional. Nike respects all religions and we take concerns of this nature seriously,” it said.

Saiqa Noreen launched a petition to pull the “Air Max 270” shoe and has accused the sportswear giant of “blasphemy.”

The petition, which has gained more than 6,000 signatures in just hours, “blasts” Nike for allowing Allah’s name to be “trampled, kicked and become soiled with mud or even filth.”

The design features the words “Air Max” spelled out in a custom, joined-up font on the sole of the shoe, which was released last year.

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